The traditional rules of B2B content marketing have radically changed. With 89%¹ of B2B buyers now using generative AI throughout their purchase process, traditional search-to-click strategies are failing to reach decision-makers who gather insights from multiple sources before ever visiting your website.
As traffic-focused tactics quickly become obsolete, a new path forward has emerged. Dig into Forrester’s comprehensive research to implement a strategic roadmap for building content that demonstrates expertise, captures buyer intent and influences complex buying networks in an AI-first world.
In this Forrester report, you’ll learn:
- How to reclaim your content’s competitive edge with AI in the mix – Bridge the gap between traditional marketing and what actually drives purchase decisions in today’s landscape.
- The 5-step framework for AI-optimized content – Sequential strategies that ensure your expertise builds trust and gets discovered by both search engines and generative AI tools alike.
- How to decode buyer intent from content signals – Capture behavioral clues that reveal purchase readiness across increasingly complex buying networks.
¹”Shifting Search Behaviors Demand Smarter Content Marketing Strategies”, Forrester, April 1, 2025
