To optimize targeting, marketing and sales teams need a structured and data-driven approach. When evaluating the appropriate level of insights-driven targeting investments, leaders must consider their strategy’s complexity, resource availability and data maturity.
In this research brief, Introducing the Insights-Driven Targeting Spectrum, you’ll explore Forrester’s Insights-Driven Targeting Spectrum. You’ll gain a comprehensive understanding of the six sequential capabilities needed to effectively target buyers and accommodate evolving levels of data maturity.
