The idea of a buying team is embedded in ABM, yet many marketing and sales teams continue to focus their efforts on the “decision-maker” – often ignoring practitioner groups who are key participants in the purchase. While some might consider Developer Marketing an outlying specialty area, it can provide an important window into how ABMers can better address buying group issues that are surprisingly common across their programs.
This live webinar will take a deeper look into Developer Marketing and showcase how applying its core principles can help account-based marketers find, influence and convert all constituencies at their target accounts.
Tune in to gain important insight into:
– Underlying differences between practitioners/enthusiasts and decision-makers
– How to build and refine practitioner personas for ABM
– Leveraging intent data to maximize coverage of the entire buying team
– Specific strategies to engage different members of the buying team across the purchase cycle
