Leverage key buying trends and behavioral insights to take real action right now
Two months into lockdown, Gartner was forecasting an 8% decline in global IT spending in 2020. While possibly correct at a macro level, that figure masks some critical trends that can drive marketing and sales success during the pandemic.
Join TechTarget’s Kelley Damore, Chief Content Officer, and Rebecca Kitchens, SVP of Market Development, joined by Deb Schleede of CloudCheckr’s Marketing Operations team, as they provide a clear read on today’s markets and what your marketing and sales teams should be doing to optimize demand capture in the current environment.
