How to Increase Registration and Attendance Rates
To reach as many customers as possible, B2B marketers need to include events in their marketing tactical mix. However, events can be time-consuming and expensive, so you can’t afford to get your event strategy wrong. Fortunately, there are sources of data available that can level-up every tactical step of your event strategy.
Download the white paper to learn how real intent data allows you to:
- Select an event theme based on common prospect pain points
- Determine where to run your event
- Create targeted invitation lists based on interests, technology installed and location
- Drive attendance to your event
- Expand outreach to buying team members for sponsored events and trade shows
