Google’s decision to eliminate third-party cookies sent a shockwave through the advertising industry. The changes will prevent organizations from leveraging third-party data to run targeted campaigns and as a result more marketers will turn to brand advertising to reach prospects.
This e-book, “Brand Advertising,” part of a new series Digital Skills Acceleration, discusses the basics of brand advertising. We examine the potential impact of Google’s change and how to navigate the new digital marketing landscape.
