intent data

Before You Leap, Understand the 4 Pillars of Intent-Based Marketing

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4 pillars of intent-based marketing

Intent-based marketing is a very important topic right now—it’s the first really promising application of big data in the B2B IT sales and marketing space. The basic idea is simple; […]

How do Marketers Evaluate Intent Data? Go to the Source

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data sources bottled

There are many choices marketers have when it comes to data, but the truth is; data is only as good as its source. Understanding just how the data you possess […]

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