Garrett Mann, Author at Informa TechTarget

Garrett Mann

Vice President, Corporate Communications

Garrett Mann serves as Vice President of Corporate Communications at Informa TechTarget. He brings expertise in brand storytelling, analyst relations, public relations and shaping the company’s global go-to-market narrative.

Dig into 21 articles by Garrett Mann

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Building Trust in an AI-Driven World: Insights for B2B Marketers

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Ascending the Summit: Three Essential Ways B2B Marketers Can Elevate Results

Demand Generation

Healthcare Tech Buyers

How to Find and Influence More Healthcare Tech Buyers

getting_next_level_ABM_intent_data

Getting to Next-Level ABM with Intent Data

Content Creation

Demand Generation

customer experience

How Sellers Can Provide a Better Customer Experience in the Current Business Environment

Sales and Marketing Alignment

Sales Enablement

inside sales performance

“Insider Insights”: How Behavioral Data Drives Better Inside Sales Performance

B2B event marketing ROI

4 Steps to Increasing Event ROI with Intent Data

Demand Generation

6 Practical Steps to Build, Execute and Scale Smarter ABM

What Do All Successful ABM Programs Have in Common?

Sales and Marketing Alignment

GDPR is a “Creative Opportunity” – But Only for B2B Marketers Who Can Position Themselves to Capitalize

Demand Generation

Sales and Marketing Alignment

Leveraging GDPR Preparation into Better Attribution and Data Hygiene for All

Demand Generation

intent data ROI

Harness Third-Party Intent Data to Drive Real Marketing ROI

Demand Generation

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Closing Your Available Demand Gap

Demand Generation

intent marketing ROI

4 Ways to Ensure Your Marketing ROI Makes a Quantum Leap in 2018

Demand Generation

Sales Enablement

actionable purchase intent

Before Considering Predictive Analytics, Make Sure You Have the Right Source Data to Make it Effective

Demand Generation

ABM Personalization

Scaling ABM Personalization with Purchase Intent Insight

Content Creation

B2B Demand Generation is not a Numbers Game – The Risks of Choosing Quantity over Quality

Demand Generation

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All Leads are not Created Equal – Why Marketers Must Challenge the Demand Generation Standard

Demand Generation

4 pillars of intent-based marketing

Before You Leap, Understand the 4 Pillars of Intent-Based Marketing

Sales Enablement

data sources bottled

How do Marketers Evaluate Intent Data? Go to the Source

Content Creation

Demand Generation

To Gate or Not to Gate, That is the Question… for Content Marketers

Content Creation

Demand Generation