“The BrightTALK integration is one of the best across all the integrations we have. We’ve garnered close to 300 potential leads that we can take along our sales cycle. We’ve been able to grow an audience of probably the most qualified people that we’ve had in our nurture program through the BrightTALK platform.“
About the company
BNY (The Bank of New York Mellon Corporation) is a global investment company that helps clients manage, move, and safekeep their assets throughout the entire financial lifecycle. Formed in July 2007 through the merger of the Bank of New York and Mellon Financial Corporation, it has a rich heritage dating back to 1784.
