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“We’ve seen two times higher lead-to-order conversion rates and three times higher ROAS compared to more traditional bottom-funnel campaigns. It really showed the value of combining strong data, having this full-funnel approach, and the right partnership.”
Global Integrated Programs Lead
“Market Monitor has transformed our process by helping us precisely target our audiences, accelerate planning, and align stakeholders.”
Marketing Manager, Strategy & Execution, Insight
“We’ve been using webinars and other video content for quite a while, primarily because it works. Video content tends to perform really well when it comes to bottom-of-funnel leads.”
Digital Engagement Manager, Global Campaigns
“We needed a partner like BrightTALK to reach audiences that weren’t coming to our website.”
Director, Demand Generation
“As a lead generation tool, what really impresses us is the quality of the leads.”
Director, Marketing (Caringo)
”From an ROI perspective, BrightTALK continues to perform.“
Senior Marketing Operations Manager
“BrightTALK’s content and demand marketing platform is a strategic part of our integrated marketing mix.”
Sr. Marketing Field Manager
“BrightTALK is a powerful self-service platform that enables me to easily provide significant value to my customers, partners and Cisco employees.”
“BrightTALK is like a magnet. As a lead generation tool, it really helps drive people further down the funnel.”
Manager, Demand Generation
“We’ve been able to grow an audience of probably the most qualified people that we’ve had in our nurture program through the BrightTALK platform.”
Vice President of Marketing Automation
