See why the leading technology sales and marketing innovators love working with Informa TechTarget
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“We’ve been using webinars and other video content for quite a while, primarily because it works. Video content tends to perform really well when it comes to bottom-of-funnel leads.”
Digital Engagement Manager, Global Campaigns
“We’re leveraging [Informa] TechTarget’s Priority Engine, BrightTALK webinars, and content syndication to help us engage target accounts with personalized marketing and sales outreach.”
Senior Director of EMEA and APAC Marketing
“We needed a partner like BrightTALK to reach audiences that weren’t coming to our website.”
Director, Demand Generation
“We’re cold-calling businesses that receive calls all the time … so it’s nice to be able to pinpoint exactly who and what and how [buyers are looking at a solution].”
Territory Manager
“It’s really important that we have those director and above level contacts and that we’re able to engage them in our effortsand invite them to some of our roundtables and events. So, the first step is having those contacts in our database, and this is where [Informa] TechTarget has played a critical role for us…. and has been such a fantastic partner to us.”
Enterprise ABM Team Lead
“We’re seeing a 36x ROI on our investment with [Informa] TechTarget. [Informa] TechTarget is helping us to identify more of the accounts that are in-market so we can really focus in on those and those buying teams.”
Director, Global Marketing Operations & Analytics
“I like collaborating with [Informa] TechTarget because of their high domain authority. When buyers are searching digital channels, they’re most likely to use Google. So, whoever has a very high domain authority there will be highly ranked on Google’s number one page, and that’s where your content gets found. There are different ways to get to a number one listing on Google’s front pages, and one of them is SEO.”
Director, Demand Generation
“Through our intent data and our partnership with [Informa] TechTarget, we’re able to measure deal acceleration. In over six months, we’ve seen 32 deals progress specifically through the packaged-up content, the messaging, the info, and the data that we’ve shared with the SDR team or the sales team.”
Senior Director of Marketing
“We use [Informa] TechTarget’s Priority Engine for contact acquisition to tap into new buying centers or expand the footprint of the existing buying centers. The intent we get from [Informa] TechTarget’s Priority Engine is very valuable because we can see what accounts are researching and how many people are active prospects within those accounts.”
EMEA Director, Growth Marketing
“Priority Engine allows for roles across sales, marketing, sales engineering and customer success to see buying and intent signals—and know who and where in the buying cycle they are, based on actual behavior.”
Director of Business Intelligence
