See why the leading technology sales and marketing innovators love working with Informa TechTarget
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“[Informa] TechTarget’s powerful and precise intent data helps us personalize our outreach at both the account and prospect level to drive maximum impact.”
Digital Marketing Transformation Manager
“It’s really important that we have those director and above level contacts and that we’re able to engage them in our effortsand invite them to some of our roundtables and events. So, the first step is having those contacts in our database, and this is where [Informa] TechTarget has played a critical role for us…. and has been such a fantastic partner to us.”
Enterprise ABM Team Lead
“One reason we partner with [Informa] TechTarget is because it is a digital watering hole. We know that our buyers are hanging out on [Informa] TechTarget sites, we know that the buying centers are there and [as a result] we see that audience reach that we don’t have, and access to data that we don’t have inside our own ‘house’.”
Head of Digital Technology and Performance Marketing
“We’re seeing a 36x ROI on our investment with [Informa] TechTarget. [Informa] TechTarget is helping us to identify more of the accounts that are in-market so we can really focus in on those and those buying teams.”
Director, Global Marketing Operations & Analytics
“We use [Informa] TechTarget’s Priority Engine for contact acquisition to tap into new buying centers or expand the footprint of the existing buying centers. The intent we get from [Informa] TechTarget’s Priority Engine is very valuable because we can see what accounts are researching and how many people are active prospects within those accounts.”
EMEA Director, Growth Marketing
“Priority Engine helps us solve our three most pressing challenges: who to call, what to say, and when to do it.”
ABM Program Manager
“By having both the lead-level data as well as the account-level data, we are able to see a midway in terms of influence and how exactly the digital campaigns attribute and influence opportunities in the pipeline.”
Sr. Digital Marketing Manager
“With Priority Engine, not only are we reaching our MQL goals, but we know what the accounts are researching. We can feel confident when reaching out to people.”
Marketing Manager
“With TechTarget’s Confirmed Projects™, we can validate that we were right to include the account in our program. It gives us more insight on how to approach that prospect to have really productive conversations.”
Director of Field Marketing, Cornerstone OnDemand
“Priority Engine has been a significant component in helping us validate our account information and get the right information to the sales teams at the right time.”
Demand Generation Manager
