See why the leading technology sales and marketing innovators love working with Informa TechTarget
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“Confirmed Projects turned into an ‘easy button’ for us to immediately start funneling sales-ready opportunities to our sales teams in short order to start influencing pipeline.”
Director of Growth Marketing Campaigns
“We’re cold-calling businesses that receive calls all the time … so it’s nice to be able to pinpoint exactly who and what and how [buyers are looking at a solution].”
Territory Manager
“I like collaborating with [Informa] TechTarget because of their high domain authority. When buyers are searching digital channels, they’re most likely to use Google. So, whoever has a very high domain authority there will be highly ranked on Google’s number one page, and that’s where your content gets found. There are different ways to get to a number one listing on Google’s front pages, and one of them is SEO.”
Director, Demand Generation
“Through our intent data and our partnership with [Informa] TechTarget, we’re able to measure deal acceleration. In over six months, we’ve seen 32 deals progress specifically through the packaged-up content, the messaging, the info, and the data that we’ve shared with the SDR team or the sales team.”
Senior Director of Marketing
“In partnering with [Informa] TechTarget, we’ve been able to bring intent insights directly to the product teams showing what people are searching for with what terms. I give credit to [Informa] TechTarget for allowing me say, ‘This is what’s being searched versus the message that we’re trying in the market, so let’s pivot.’”
Senior Director, Growth Marketing
“With [Informa] TechTarget’s Confirmed Projects™, we have a deeper understanding of the buyer’s needs, which allows us to establish trust and ultimately win more deals.”
VP of Marketing
“[Priority Engine] generates the most qualified leads out of any channel. An added benefit is that individuals are double opt-in, so you can utilize your marketing automation platforms to your email programs.”
Demand Marketing Manager
“With Priority Engine, we allow each of our reps to see the accounts that are showing interest in our technology and solutions and the individuals involved in that consideration cycle.”
SVP, Growth Marketing and Operations
“Priority Engine is a foundational element for our clients. It helps to power their go-to-market strategies by being able to target the right prospects with the right message at the right time in their buying journey.”
SVP of Strategy
“One of the main value drivers for Priority Engine is that you can automate the extraction of leads into your marketing automation system, and at the same time your sales team can add leads with a single click to sync them into Salesforce.”
Sr. Director of Demand Generation
