See why the leading technology sales and marketing innovators love working with Informa TechTarget
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“[Informa TechTarget] helps us see which accounts from our target list are actively in-market or engaging with our brand, and who the actual buying team members are within those accounts.”
Director, Global Marketing Operations & Analytics
“The [Informa TechTarget] Salesforce integration has made our account executives’ lives much easier by creating a single source of truth that they can view the data from.”
Senior Director of EMEA and APAC Marketing
“We’ve come to rely on [Informa] TechTarget to [access] those granular [buyer] insights – those topic-level [insights] are probably the best I’ve seen in the market … [Informa TechTarget] is able to get as granular as possible because [they] have the readers who are our buyers.”
Vice President of Strategy
“Informa TechTarget helps us build up our database with the right prospects on the buying team at our key accounts and drive brand awareness over time from multiple channels.”
Director of Marketing Communications
“It’s really important that we have those director and above level contacts and that we’re able to engage them in our efforts and invite them to some of our roundtables and events. So, the first step is having those contacts in our database, and this is where [Informa] TechTarget has played a critical role for us…. and has been such a fantastic partner to us.”
Enterprise ABM Team Lead
“Not only were we able to grow our B2B database by 44% with [Informa] TechTarget, but they delivered high-quality, actively engaged leads, which has been a huge win for us.”
B2B Performance Marketing Lead
“[Informa TechTarget] is a digital watering hole. We know that our buyers are hanging out [on Informa TechTarget sites], we know that the buying centers are there … we see that audience reach that we don’t have, and access to data that we don’t have inside our own ‘house’.”
Head of Digital Technology and Performance Marketing
“We’re seeing a 36x ROI on our investment with [Informa] TechTarget. [Informa] TechTarget is helping us to identify more of the accounts that are in-market so we can really focus in on those and those buying teams.”
Director, Global Marketing Operations & Analytics
“I like collaborating with [Informa] TechTarget because of their high domain authority. When buyers are searching digital channels, they’re most likely to use Google. So, whoever has a very high domain authority there will be highly ranked on Google’s number one page, and that’s where your content gets found. There are different ways to get to a number one listing on Google’s front pages, and one of them is SEO.”
Director, Demand Generation
“Through our intent data and our partnership with [Informa] TechTarget, we’re able to measure deal acceleration. In over six months, we’ve seen 32 deals progress specifically through the packaged-up content, the messaging, the info, and the data that we’ve shared with the SDR team or the sales team.”
Senior Director of Marketing
