See why the leading technology sales and marketing innovators love working with Informa TechTarget
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An interview with tech marketing innovator, Sarah Richards, Senior Director of EMEA and APAC Marketing at Digital.ai Digital.ai enables enterprises to accelerate digital transformation while embracing AI responsibly with an […]
Senior Director of EMEA and APAC Marketing
“We’ve come to rely on [Informa] TechTarget to [access] those granular [buyer] insights – those topic-level [insights] are probably the best I’ve seen in the market … [Informa TechTarget] is able to get as granular as possible because [they] have the readers who are our buyers.”
Vice President of Strategy
An interview with tech marketing innovator, Gus Orr, Director of Marketing & Communications at ZeOmega ZeOmega is a healthcare management provider that specializes in software integrations with the goal of […]
Director of Marketing Communications
“It’s really important that we have those director and above level contacts and that we’re able to engage them in our effortsand invite them to some of our roundtables and events. So, the first step is having those contacts in our database, and this is where [Informa] TechTarget has played a critical role for us…. and has been such a fantastic partner to us.”
Enterprise ABM Team Lead
An interview with tech marketing innovator, Amy Donahue-Kelley, B2B Performance Marketing Lead at Shure Shure is a leading global provider of audio equipment and software. Shure’s B2B solutions are used […]
B2B Performance Marketing Lead
Leveraging the Informa TechTarget portfolio to create a fully integrated program For SolarWinds, a provider of observability and IT management solutions, continuous transformation is a part of their company’s DNA. […]
Head of Digital Technology and Performance Marketing
An interview with tech marketing innovator Heidi Ramich, Director, Global Marketing Operations & Analytics at VMware Tanzu VMware Tanzu products can help developers modernize their applications and infrastructure to deliver […]
Director, Global Marketing Operations & Analytics
“I like collaborating with [Informa] TechTarget because of their high domain authority. When buyers are searching digital channels, they’re most likely to use Google. So, whoever has a very high domain authority there will be highly ranked on Google’s number one page, and that’s where your content gets found. There are different ways to get to a number one listing on Google’s front pages, and one of them is SEO.”
Director, Demand Generation
“Through our intent data and our partnership with [Informa] TechTarget, we’re able to measure deal acceleration. In over six months, we’ve seen 32 deals progress specifically through the packaged-up content, the messaging, the info, and the data that we’ve shared with the SDR team or the sales team.”
Senior Director of Marketing
“In partnering with [Informa] TechTarget, we’ve been able to bring intent insights directly to the product teams showing what people are searching for with what terms. I give credit to [Informa] TechTarget for allowing me say, ‘This is what’s being searched versus the message that we’re trying in the market, so let’s pivot.’”
Senior Director, Growth Marketing
