See why the leading technology sales and marketing innovators love working with Informa TechTarget
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“In partnering with [Informa] TechTarget, we’ve been able to bring intent insights directly to the product teams showing what people are searching for with what terms. I give credit to [Informa] TechTarget for allowing me say, ‘This is what’s being searched versus the message that we’re trying in the market, so let’s pivot.’”
Senior Director, Growth Marketing
“We use [Informa TechTarget] for contact acquisition to tap into new buying centers or expand the footprint of the existing buying centers. The intent we get from [Portal] is very valuable because we can see what accounts are researching and how many people are active prospects within those accounts.”
EMEA Director, Growth Marketing
“Using that combination of 6sense and [Informa TechTarget], we can determine the intent from an account all the way to the contact level, allowing us to prioritize our activity and really know who is in-market right here, right now.”
EMEA Demand Generation Director
“[Informa TechTarget Portal]’s clear competitive advantage is its ability to tell us which healthcare accounts we should review deeper, or prioritize on demand, by giving us insights into the active research (and researchers) within the organizations.”
Director of North America Marketing
“[The Informa TechTarget Portal] is essential to filling our Marketing funnel and fueling our email nurture strategy.”
Sr. Manager, Inbound Marketing
“Because [Informa TechTarget] refreshes every week, we are getting two to three new accounts a week—which is ideal. It achieved the highest level of engagement and enthusiasm from our sales team that I’ve seen for any digital approach.”
Marketing Director, EMEA
“The customer success team at [Informa] TechTarget is just wonderful. They have helped us along the way the entire time.”
Sr. Marketing Manager
“[Informa TechTarget] generates the most qualified leads out of any channel. An added benefit is that individuals are double opt-in, so you can utilize your marketing automation platforms to your email programs.”
Demand Marketing Manager
“[Informa] TechTarget has given us not only the ability to expand our reach across our audiences, but one holistic view of our programs.”
Senior Manager, Marketing
“[Informa TechTarget] gives us access to a really rich database of purchase intent that’s valuable to us from a marketing standpoint, as well as sales.”
Digital Marketing Manager, Demand Generation Programs (APJ)
