See why the leading technology sales and marketing innovators love working with Informa TechTarget
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“[Informa] TechTarget’s powerful and precise intent data helps us personalize our outreach at both the account and prospect level to drive maximum impact.”
Digital Marketing Transformation Manager
“Market Monitor has transformed our process by helping us precisely target our audiences, accelerate planning, and align stakeholders.”
Marketing Manager, Strategy & Execution, Insight
“[Informa TechTarget] is a digital watering hole. We know that our buyers are hanging out [on Informa TechTarget sites], we know that the buying centers are there … we see that audience reach that we don’t have, and access to data that we don’t have inside our own ‘house’.”
Head of Digital Technology and Performance Marketing
“I like collaborating with [Informa] TechTarget because of their high domain authority. When buyers are searching digital channels, they’re most likely to use Google. So, whoever has a very high domain authority there will be highly ranked on Google’s number one page, and that’s where your content gets found. There are different ways to get to a number one listing on Google’s front pages, and one of them is SEO.”
Director, Demand Generation
“[Informa TechTarget] generates the most qualified leads out of any channel. An added benefit is that individuals are double opt-in, so you can utilize your marketing automation platforms to your email programs.”
Demand Marketing Manager
“When we think about targeted marketing and about being intentional, there’s such a natural fit with [Informa TechTarget].”
Global Campaign Lead
“[Informa] TechTarget has given us not only the ability to expand our reach across our audiences, but one holistic view of our programs.”
Senior Manager, Marketing
“We leverage [Informa TechTarget intent data], in conjunction with content syndication, to help influence active buyers who are warmed up to our capabilities before Sales reaches out and engages with them.”
APAC Digital Marketing Manager
“[Informa TechTarget] has helped us provide Sales with the contacts and the intent data to better prioritize their outreach and tailor their conversations to break in.”
Marketing Director
“Cold calling is dead. The more we arm ourselves with data, the more credibility we have. With the help of [Informa TechTarget], we start to understand buying cycles.”
Business Development Manager for EMEA
