See why the leading technology sales and marketing innovators love working with Informa TechTarget
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“We’ve been using webinars and other video content for quite a while, primarily because it works. Video content tends to perform really well when it comes to bottom-of-funnel leads.”
Digital Engagement Manager, Global Campaigns
“We needed a partner like BrightTALK to reach audiences that weren’t coming to our website.”
Director, Demand Generation
”From an ROI perspective, BrightTALK continues to perform.“
Senior Marketing Operations Manager
“Through our intent data and our partnership with [Informa] TechTarget, we’re able to measure deal acceleration. In over six months, we’ve seen 32 deals progress specifically through the packaged-up content, the messaging, the info, and the data that we’ve shared with the SDR team or the sales team.”
Senior Director of Marketing
“In partnering with [Informa] TechTarget, we’ve been able to bring intent insights directly to the product teams showing what people are searching for with what terms. I give credit to [Informa] TechTarget for allowing me say, ‘This is what’s being searched versus the message that we’re trying in the market, so let’s pivot.’”
Senior Director, Growth Marketing
“Using that combination of 6sense and [Informa] TechTarget’s Priority Engine, we can determine the intent from an account all the way to the contact level allowing us to prioritize our activity and really know who is in-market right here, right now.”
EMEA Demand Generation Director
“BrightTALK is a powerful self-service platform that enables me to easily provide significant value to my customers, partners and Cisco employees.”
“BrightTALK is like a magnet. As a lead generation tool, it really helps drive people further down the funnel.”
Manager, Demand Generation
“We’re seeing that our BrightTALK webinars have a great influence in all stages of the funnel. And the beauty is – they are on-demand!“
Director of Enterprise Security Group Marketing
“BrightTALK sends customizable emails on our behalf, so you can ensure they are representative of our company in the webinar thank you and follow-up communications. It makes it easy.”
Sr. Marketing Manager, Demand Generation
