Cloud, IT Infrastructure & IT Ops - Customers | Page 2

“I like collaborating with [Informa] TechTarget because of their high domain authority. When buyers are searching digital channels, they’re most likely to use Google. So, whoever has a very high domain authority there will be highly ranked on Google’s number one page, and that’s where your content gets found. There are different ways to get to a number one listing on Google’s front pages, and one of them is SEO.”

Alexandra Kory

Director, Demand Generation

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Marketing

Sales

Secureworks | Cloud, IT Infrastructure & IT Ops

“Through our intent data and our partnership with [Informa] TechTarget, we’re able to measure deal acceleration. In over six months, we’ve seen 32 deals progress specifically through the packaged-up content, the messaging, the info, and the data that we’ve shared with the SDR team or the sales team.”

Andrew Milne

Senior Director of Marketing

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ABM

Marketing

F5 | Cloud, IT Infrastructure & IT Ops

“We use [Informa TechTarget] for contact acquisition to tap into new buying centers or expand the footprint of the existing buying centers. The intent we get from [Portal] is very valuable because we can see what accounts are researching and how many people are active prospects within those accounts.”

Olga Royenko

EMEA Director, Growth Marketing

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Marketing

Cato Networks | Cloud, IT Infrastructure & IT Ops

“[The Informa TechTarget Portal] is essential to filling our Marketing funnel and fueling our email nurture strategy.”

Daniel Bleichman

Sr. Manager, Inbound Marketing

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Content Creation

Demand Generation

Cisco | Cybersecurity

“BrightTALK is a powerful self-service platform that enables me to easily provide significant value to my customers, partners and Cisco employees.”

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Content Creation

Demand Generation

Akamai Technologies | Cybersecurity

“We’re seeing that our BrightTALK webinars have a great influence in all stages of the funnel. And the beauty is – they are on-demand!“

Lynsey Jenkins

Director of Enterprise Security Group Marketing

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Content Creation

Demand Generation

Nlyte Software | Cloud, IT Infrastructure & IT Ops

“Nlyte saw a 50% increase in net new names using BrightTALK for content marketing.”

Karen Hutton

Sr. Director, Marketing

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Content Creation

Red Hat | AI, Analytics & Data Mgmt.

“Our marketing development reps really like the leads that come in from BrightTALK.”

Susan Gilchrist

Principal Program Markteting Manager

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Marketing

Dell Technologies | Cloud, IT Infrastructure & IT Ops

“Because [Informa TechTarget] refreshes every week, we are getting two to three new accounts a week—which is ideal. It achieved the highest level of engagement and enthusiasm from our sales team that I’ve seen for any digital approach.”

David Angwin

Marketing Director, EMEA

Marketing

F5 | Cloud, IT Infrastructure & IT Ops

“The customer success team at [Informa] TechTarget is just wonderful. They have helped us along the way the entire time.”

Linda Caudle

Sr. Marketing Manager

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