See why the leading technology sales and marketing innovators love working with Informa TechTarget
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“We’re seeing a 36x ROI on our investment with [Informa] TechTarget. [Informa] TechTarget is helping us to identify more of the accounts that are in-market so we can really focus on those [accounts] and those buying teams.”
Director, Global Marketing Operations & Analytics
“I like collaborating with [Informa] TechTarget because of their high domain authority. When buyers are searching digital channels, they’re most likely to use Google. So, whoever has a very high domain authority there will be highly ranked on Google’s number one page, and that’s where your content gets found. There are different ways to get to a number one listing on Google’s front pages, and one of them is SEO.”
Director, Demand Generation
“Through our intent data and our partnership with [Informa] TechTarget, we’re able to measure deal acceleration. In over six months, we’ve seen 32 deals progress specifically through the packaged-up content, the messaging, the info, and the data that we’ve shared with the SDR team or the sales team.”
Senior Director of Marketing
“We use [Informa TechTarget] for contact acquisition to tap into new buying centers or expand the footprint of the existing buying centers. The intent we get from [Portal] is very valuable because we can see what accounts are researching and how many people are active prospects within those accounts.”
EMEA Director, Growth Marketing
“[The Informa TechTarget Portal] is essential to filling our Marketing funnel and fueling our email nurture strategy.”
Sr. Manager, Inbound Marketing
“BrightTALK is a powerful self-service platform that enables me to easily provide significant value to my customers, partners and Cisco employees.”
“We’re seeing that our BrightTALK webinars have a great influence in all stages of the funnel. And the beauty is – they are on-demand!“
Director of Enterprise Security Group Marketing
“BrightTALK has been instrumental in elevating our campaign strategies and yielding impactful outcomes in lead generation and audience engagement.“
Digital Marketing Specialist
“Nlyte saw a 50% increase in net new names using BrightTALK for content marketing.”
Sr. Director, Marketing
“Our marketing development reps really like the leads that come in from BrightTALK.”
Principal Program Markteting Manager
