After trying many webinar platforms, Treasure Data went with BrightTALK by Informa TechTarget due to the turnkey nature, easy to use platform, and built-in audiences. They have seen growth through their promotions, native traffic on BrightTALK, and through their involvement in online summits.
“We love the team, we find the application very easy to use … we also like how there is a bundled-in audience.“
About the company
Treasure Data helps over 400 customers—including some of the world’s most recognizable brands—generate new data opportunities. Treasure Data’s sophisticated cloud-based customer data platform empowers companies to responsibly collect and understand massive amounts of data, transform their businesses and create new customer experiences.
Challenge
Treasure Data had a combination of their own and partner-hosted webinars but ran found a number of points of friction in using the applications technically but also the promotional side.
Solution
Leverage the BrightTALK advertising platform and market to their own database using a BrightTALK Channel.
They sponsor BrightTALK Summits as well to reach a new audience through larger virtual events.
Results
The BrightTALK network has been very good for sourcing leads. We’ve been able to grow the channel organically with BrightTALK search.
BrightTALK Summits have been an easy way to reach new audiences and get new contacts in their database with minimal effort.
