2026 B2B Content Marketing Predictions

What’s in the cards for B2B content marketing in 2026? We surveyed 500+ GTM professionals to uncover the most critical trends, challenges and opportunities shaping another transformative year.

In this infographic, you’ll get expert forecasts and insights on:

  • Shifting content priorities to thrive in a hyper-competitive, upended landscape
  • Integrating AI to boost efficiency without losing efficacy
  • Countering audience skepticism with trust-building tactics
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