Here’s Why
Solutions

Back Solutions

Product Teams

Go-to-Market & Product Strategy Positioning and Buyer Insights Content Development More About Product Teams

Marketing Teams

Brand Awareness Demand Generation Account-Based Marketing Partner & Channel Marketing Online & In-Person Events Global Execution Healthcare Marketing More About Marketing Teams

Sales Teams

Sales & Partner Enablement Account Prioritization Personalized Outreach More About Sales Teams
View Our Solutions
Products

Back Products

Strategy

Purchase Intent Analytics Annual Research, Advisory & Intent Insights Custom Research & Consulting Strategy

Intent Data

Prospect-Level Intent Data Exports Account-Level Intent Data Intent Data

Content

Custom Content Sponsorable Content Global Content Studio Content

What Is Great Content for Buyers and Why's It So Hard?
Download the E-book

Awareness

Digital Advertising Custom & Native Websites Awareness

Demand

Content Syndication Modern BANT Leads Always-On Buying Groups BrightTALK Channel Lead Generation Demand

Making Sense of B2B Purchase Intent Data and Putting It to Use
Download the E-book

Sales

Intent Data for Sales Sales Content Sales

Accelerate Pipeline with TechTarget’s Confirmed Projects
Download the Product Sheet

Platforms

Informa TechTarget Platform BrightTALK Platform Platforms

Integrations

6sense Demandbase Outreach Salesloft Integrations
View Our Products
Customers
- Case Studies
- Customers by Category
- Reviews
- Award Programs
Resources
- Resource Library
- Blog
Company
- About Informa TechTarget
- Press Room
- Careers
- Editorial
- Our Brands
- Our Partners
- Contact Us
- Investor Relations
Product Demo

Editorial
Portal Login
Global
- Français
- Deutsch
- Global Execution

Editorial
Portal Login
Global

Here’s Why
Solutions

Solutions

Product Teams

Marketing Teams

Sales Teams

View Our Solutions

Product Teams

Go-to-Market & Product Strategy

Positioning and Buyer Insights

Content Development

More About Product Teams

Close
Go-to-Market & Product Strategy

Understand Buyers. Optimize Strategies. Shape Decisions.
Learn More

Close
Positioning and Buyer Insights

Market research, buyer insights, & analyst guidance to help you stand out
Learn More

Close
Content Development

Data-driven content focused on the topics buyers care about most
Learn More

Marketing Teams

Brand Awareness

Demand Generation

Account-Based Marketing

Partner & Channel Marketing

Online & In-Person Events

Global Execution

Healthcare Marketing

More About Marketing Teams

Close
Brand Awareness

Stay Top of Mind & Make the Short List
Learn More

Close
Demand Generation

Access & Influence In-Market Buyers to Build Pipeline
Learn More

Close
Account-Based Marketing

Target In-Market Accounts & Engage Active Buying Groups
Learn More

Close
Partner & Channel Marketing

Accelerate Partner-Led Growth
Learn More

Close
Online & In-Person Events

Engaged Audiences. Polished Experiences. Maximum ROI.
Learn More

Close
Global Execution

Advance in the Markets You Care About Most
Learn More

Close
Healthcare Marketing

The intent data revolution comes to healthcare tech marketing
Learn More

Sales Teams

Sales & Partner Enablement

Account Prioritization

Personalized Outreach

More About Sales Teams

Close
Sales & Partner Enablement

Custom content to educate sellers and partners on why your solution matters
Learn More

Close
Account Prioritization

Find and prioritize the accounts and contacts that are in-market for your solutions
Learn More

Close
Personalized Outreach

What you need to know to quickly speak to the needs of your buyer
Learn More
Products

Products

Strategy

Intent Data

Content

Awareness

Demand

Sales

Platforms

Integrations

View Our Products

Strategy

Purchase Intent Analytics

Annual Research, Advisory & Intent Insights

Custom Research & Consulting

More About Strategy

Close
Purchase Intent Analytics

Actionable market intelligence on real enterprise tech buyers
Learn More

Close
Annual Research, Advisory & Intent Insights

Access in-depth research, purchase intent analytics & analyst advice
Learn More

Close
Custom Research & Consulting

Drill down on your specific GTM questions
Learn More

Intent Data

Prospect-Level Intent Data Exports

Account-Level Intent Data

More About Intent Data

Close
Prospect-Level Intent Data Exports

The industry’s most precise and powerful intent data
Learn More

Close
Account-Level Intent Data

The industry’s most precise and powerful intent data
Learn More

Making Sense of B2B Purchase Intent Data and Putting It to Use
Download the E-book

Content

Custom Content

Sponsorable Content

Global Content Studio

More About Content

Close
Custom Content

Impactful materials grounded in analyst expertise and research-based insights
Learn More

What Is Great Content for Buyers and Why's It So Hard?
Download the E-book

Close
Sponsorable Content

Expert-crafted content, ready and waiting for you
Learn More

What Is Great Content for Buyers and Why's It So Hard?
Download the E-book

Close
Global Content Studio

Content fueled by expertise. Strategies built for results.
Learn More

Awareness

Digital Advertising

Custom & Native Websites

More About Awareness

Close
Digital Advertising

Targeted branding solutions proven to increase consideration
Learn More

Close
Custom & Native Websites

Bridge the gap between brand and demand to expand access to new prospects.
Learn More

Demand

Content Syndication

Modern BANT Leads

Always-On Buying Groups

BrightTALK Channel

Lead Generation

More About Demand

Close
Content Syndication

Intent-driven leads that build pipeline
Learn More

Making Sense of B2B Purchase Intent Data and Putting It to Use
Download the E-book

Close
Modern BANT Leads

Expert-crafted content ready & waiting for you
Learn More

Making Sense of B2B Purchase Intent Data and Putting It to Use
Download the E-book

Close
Always-On Buying Groups

Deliver a reliable stream of quality leads
Learn More

Making Sense of B2B Purchase Intent Data and Putting It to Use
Download the E-book

Close
BrightTALK Channel

The BrightTALK Channel helps you to create and distribute content, making your brand and messaging discoverable to 50M+ professionals.
Learn More

Making Sense of B2B Purchase Intent Data and Putting It to Use
Download the E-book

Close
Lead Generation

For more pipeline and continuous audience engagement, combine new and existing material into powerful virtual programming.
Learn More

Making Sense of B2B Purchase Intent Data and Putting It to Use
Download the E-book

Sales

Intent Data for Sales

Sales Content

More About Sales

Close
Intent Data for Sales

Your fastest path to the deal
Learn More

Accelerate Pipeline with TechTarget’s Confirmed Projects
Download the Product Sheet

Close
Sales Content

Deal-closing decision support
Learn More

Accelerate Pipeline with TechTarget’s Confirmed Projects
Download the Product Sheet

Platforms

Informa TechTarget Platform

BrightTALK Platform

View Our Products

Close
Informa TechTarget Platform

Unified GTM intelligence. From R&D to ROI.
Learn More

Making Sense of B2B Purchase Intent Data and Putting It to Use
Download the E-book

Close
BrightTALK Platform

B2B marketers turn to BrightTALK® for end-to-end video content creation, delivery and distribution that drives industry-leading brand engagement and pipeline impact.
Learn More

Build a Better Webinar: Creating a Promotion Plan
Download the E-book

Integrations

6sense

Demandbase

Outreach

Salesloft

View Our Integrations

Close
6sense

Precise intent. Marketable contacts. Better ABM outcomes.
Learn More

Close
Demandbase

Generate more pipeline and revenue from your ABM investments
Learn More

Close
Outreach

Build and accelerate pipeline with more intelligent prospecting.
Learn More

Close
Salesloft

Turn intent signals into sales conversations with active buyers who actually respond.
Learn More
Customers
Resources
Company
Product Demo

Resources
Virtual Events & Webinars
AI vs. Audiences: GTM Strategy and Tooling in the Attention Economy

Virtual Events & Webinars

AI vs. Audiences: GTM Strategy and Tooling in the Attention Economy

Content Creation

Featuring

David Edwards

VP, Product Management, Brand and Content, Informa TechTarget

Liam Rogers

Marketing Programs Manager, Informa TechTarget

Latest sales & marketing thinking

See All Resources

Research/Analysis

Shifting Search Behaviors Demand Smarter Content Marketing Strategies

Content Creation

Virtual Events & Webinars

Webinar Series: 2026 B2B Marketing and Sales Predictions

Content Creation

Demand Generation

Virtual Events & Webinars

Zero Click Rising? Trust-Building Approaches for Growing Influence

Content Creation

Virtual Events & Webinars

2026 B2B Content Marketing Predictions

Content Creation

Company
Hidden menu item
Solutions
Products
- Strategy
- Intent Data
- Content
- Awareness
- Demand
- Sales
- Platforms
Global

Privacy Policy
Legal
DO NOT SELL OR SHARE MY PERSONAL INFORMATION
Cookie Preferences
Cookie Preferences
© 2025 TECHTARGET