Examine four elements of great videos to capture more engagement from your buyers.
As the demand from B2B buyers for video content continues to grow, the market has become flooded with videos – some good, some great and some better left undone. 61% of B2B marketers expect their organization to increase investment in videos in 2025.
As a result, there’s more pressure for marketing teams to create videos that beat out the competition and win their audiences’ attention. In this e-book, we’ll walk through four foundational elements that bring the power of good design into your webinars:
- How to use storytelling to connect with your audience.
- How to get the most ROI from your videos.
- How to create an always-on cadence with your videos.
- How to use video to reach buyers where they’re at.
