A successful ABM program requires a data-driven approach to select the accounts most likely to buy and then engage them appropriately. It needs to go beyond segmentation and historical success and be informed by reliable third-party data sources that provide clear and actionable insight into what’s really going on within accounts. This two-part e-book explores how to leverage intent data and buyer activity to continuously adjust and improve your account-based marketing program and provides guidance
on applying insights to change sales and marketing tactics as needed to reflect shifts in the market.
