Lieu Pham, Author at Informa TechTarget

Lieu Pham

Vice President, Strategy, Brand to Demand

Lieu Thi Pham serves as Vice President of Strategy at Studio by Informa TechTarget, a specialist research, marketing and advisory team that delivers on enterprise brand-to-demand programs. She explores how the collaboration of human creativity and AI is reshaping content creation, decision-making and the understanding of what it means to be creative.

Dig into 7 articles by Lieu Pham

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Is Gen AI Marketing Delivering on Expectations?

Content Creation

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What Are Ownable Conversations?

Content Creation

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2023 Research: Top Content Topics, Formats, and Tactics for Marketing to CFOs

Content Creation

Market Intelligence

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How to Create Ownable Conversations: A Step-by-Step Guide to Engaging with Niche Communities

Content Creation

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Ownable Conversations in Content Marketing: How Brands Can Combat Increasing Competition

Content Creation

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What is Brand-to-Demand Marketing?

Content Creation

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Is Short-Termism Killing Marketing?

Content Creation

Demand Generation