About the author

Melissa Mattoon

Strategy Director, Studio at Informa TechTarget

Melissa Mattoon is Strategy Director at Studio by Informa TechTarget, leading development of audience-centric content and communications strategies for B2B and B2C brands in sectors such as energy, supply chain, financial services, healthcare and technology.

Dig into 3 articles by Melissa Mattoon

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Blog Post

ESG Content Strategy: An Essential Checklist for the Reflective Marketer

Content Creation

Marketing

Global-warming-climate-catastrophe-and-environmental-trouble-concept-with-deflated-globe-isolated-on-blue-background

Blog Post

Crisis Fatigue + ESG Messaging: How to Recenter Trust in Your Brand’s Narrative

Content Creation

Market Intelligence

Marketing

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Blog Post

Writing High Engagement Headlines: 3 Evidence-Based Strategies That Work

Content Creation

Demand Generation

Marketing

Contact Sales
Contact Sales
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