The Rising Cost of Crude Data
You wouldn’t put crude oil in your car, would you? Without being processed into gasoline, that oil would stall your engine and leave you stranded on the side of the […]
6 Purchase Intent Insights to Help Your Sales Teams Infiltrate a Tech Buy
Indisputable fact: The earlier you can get in on a technology deal, the more chance you have to shape that deal in your favor. Sales teams are constantly trying to […]
How Do You Create Brand Visibility if Your Site Doesn’t Rank Well in Google?
In an earlier post, we talked about using TechTarget’s search power to jump the organic search turnstile instead of pounding away at the same steep and expensive marketing goals year […]
3 Questions to Ask B2B Intent Data Providers
The hype meter is redlining on the subject of B2B purchase intent, and for good reason. Intent data promises to give you a new way to rifle-target prospects showing a […]
Before You Leap, Understand the 4 Pillars of Intent-Based Marketing
Intent-based marketing is a very important topic right now—it’s the first really promising application of big data in the B2B IT sales and marketing space. The basic idea is simple; […]
Want to Eliminate Account Based Marketing Waste? Publisher Partnerships Could Help
For the last 5 years (or more in some cases) B2B tech marketers have made strides to adapt to a new inbound reality where buyer connections were clear. The promise […]
You’re Better Than That: Don’t Fall Prey to the Perils of Lowest-Possible CPMs – Open Your Marketing Mind to Context and Quality
Laura O’Shaugnessy, CEO of Social Code recently published a great post on the problems with programmatic channels. She talked about why low-cost CPMs are probably not worth the money you […]
Why I Joined TechTarget – The 4 P’s of Choosing and Joining a Company
Having spent the better part of my career in tech B2B marketing, I count my lucky stars because of all the positive energy right now. At the same time, as […]
