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Marketing-pipeline-unified-demand-generation

Blog Post

Unifying Demand Generation: The Path to More Revenue in the AI Age

Demand Generation

Intent Data

Attention Economics

Blog Post

Attention Economics: 3 Keys for Driving More Demand in B2B

Marketing

Laptop showing Informa TechTarget Portal

Blog Post

Informa TechTarget Portal, Your Gateway to GTM Success In the Attention Economy

Intent Data

Marketing

Sales

Success in Business

Blog Post

A New Wave of Buyers: To Win Over Gen Z, B2B Must Be Bold

Content Creation

Demand Generation

Market Intelligence

Marketing

67a6163c07fb68f29ec833f1_How-B2B-Marketers-Can-Make-Webinars-More-Engaging

Blog Post

How B2B Marketers Can Make Webinars More Engaging

Content Creation

Calendar concept 3D render illustration. Icon composition with calendar scheduled dates and appointments, alarm clock, to-do list with tasks, reminders and messages. event day, holiday planning.

Blog Post

2025 Observances, Holidays, & Awareness Months: The Great Big List for Marketers

Content Creation

Marketing

678035d0d0175a3fb81af5c8_Popular-Webinar-Formats

Blog Post

Five Popular Webinar Formats for Technology Vendors to Consider

Content Creation

Top Fifty golden words

Blog Post

Top 50 Content Marketing Brands of 2024

Content Creation

Marketing

Social media notification like icon on Smartphone

Blog Post

Why Customers Are Your Most Powerful Influencers

Content Creation

Market Intelligence

Marketing

6723c17075d0d8ba61c27259_webinar-QA

Blog Post

Sparking Q&A Participation with Seed Questions

Content Creation

6723bfcb75d0d8ba61c04054_Authentic-webinars

Blog Post

How B2B Marketers Can Create Authentic Video Content

Content Creation

Vlogger using digital camera close up, recording parcel unboxing

Blog Post

Create Video and Webinar Content that B2B Tech Buyers Want

Content Creation

intent-driven insights

Blog Post

Revolutionizing Content with Intent-Driven Insights

Content Creation

Intent Data

Marketing

buyer engagement

Blog Post

Three Trends Shaping the Future of Buyer Engagement

Demand Generation

Intent Data

Marketing

Sales

Listening-to-Music-on-a-Mobile-Phone-Music-Player-With-Headphones-3d-Rendering-Music-Application-On-Smartphone

Blog Post

Mood-Matching: A Marketer’s Playlist

Content Creation

Marketing

Calendar-with-graph-for-web-analytics-3d-illustration

Blog Post

5 Pivotal Demand Generation Statistics for 2024

Content Creation

Demand Generation

Market Intelligence

Funny-melting-smiling-happy-face-colorful-cartoon-seamless-pattern

Blog Post

Marketers: Weird Is Back, Embrace the Absurd

Content Creation

Marketing

buyer self-education

Blog Post

The Rise of Buyer Self-Education and the Essential Role of Experts

Content Creation

Market Intelligence

Marketing

customer trust

Blog Post

How to Build Trust with Prospective and Current Customers

Demand Generation

Marketing

Sales

tech buyers resources

Blog Post

Tech Buyers’ Most Trusted Research Sources

Content Creation

Market Intelligence

Marketing

GenAI 101

Blog Post

GenAI 101: Three Tips for Getting Started with AI Content Creation Tools

Content Creation

Marketing

Clipboard-paper-with-Data-analytics-SEO-optimization-dashboard-and-report-chart-checklist-graph-analytic-target-optimization-marketing.-business-financial-concept.-3d-icon-re

Blog Post

Spring Cleaning: A Marketer’s Checklist

Content Creation

Demand Generation

Technology Investment Drivers

Blog Post

Five Top Technology Investment Drivers for 2024

Content Creation

Market Intelligence

Media Consumption Survey

Blog Post

The Future of Media Consumption: What Tech Buyers Expect in 2024 and Beyond   

Content Creation

Market Intelligence

Marketing

Currency-symbols-and-mazes

Blog Post

Demand Gen Field Guide: Everything Marketers Need to Know

Content Creation

Demand Generation

Marketing

Data-Patterns-Emerging-Over-Europe-Pale-Pink-Gold-Colored-Analyzing-Global-Data-Flow-Business-Technology

Blog Post

7 Ways to Get First-Party Data for Targeting & Personalization

Demand Generation

Market Intelligence

Marketing

expert tips for how to overcome intent data challenges to realize the true ROI on intent data.

Blog Post

Charting a Course to ROI: Navigating Intent Data Challenges Effectively

Intent Data

Marketing

Sales

Young man working from home

Blog Post

How to Write a Good Webinar Title

Content Creation

email copy

Blog Post

Crafting Engaging Email Copy: Do’s and Don’ts

Content Creation

Marketing

6359862087ff5b13d78a8d69_60da2b3e5de06677a9474706_numbers-bg

Blog Post

Mastering the Art of Data-driven Execution in B2B: Strategies for Improving Business Outcomes

Demand Generation

Top Fifty golden words

Blog Post

Top 50 Content Marketing Brands of 2023

Content Creation

Marketing

Intent data adoption

Blog Post

Four Secrets to Harness the Power of Intent Data

Intent Data

high-quality content

Blog Post

Factors to Consider when Selecting Lead Gen Campaign Content

Content Creation

lead gen content

Blog Post

How to Align Lead Gen Content and Messaging to Target Personas

Content Creation

Social-Media-Communication

Blog Post

Social Media Marketing: 3 Trends Impacting the Industry Today

Content Creation

Market Intelligence

Marketing

Email CTAs

Blog Post

Sealing the Deal with Compelling CTAs: Good (and Bad!) Examples 

Content Creation

Email subject lines

Blog Post

Formulating Eye-Catching Subject Lines

Content Creation

Paper-cut-out-figures-radiating-from-the-center

Blog Post

HR Content Marketing: Key Trends to Keep Up in a Shifting Landscape

Content Creation

Market Intelligence

Marketing

Aerial-perspective-of-skyscrapers-in-Mid-Levels-district-Hong-Kong-Island

Blog Post

Construction Content Marketing: Trends and Themes Ruling 2023

Content Creation

Market Intelligence

Marketing

Young influencer woman streaming live video with smartphone and led

Blog Post

Steal from B2C for a More Exciting Video Strategy

Content Creation

Composition-from-hand-graphics-and-diagrams.

Blog Post

3 Trends Driving the Marketing Industry in 2023: A Content Marketer’s Guide

Content Creation

Market Intelligence

Marketing

Shopping-bags.-Group-of-multicolored-blank-gift-bags.-3D-render.

Blog Post

Retail Content Marketing: Key Trends & Research for 2023

Content Creation

Market Intelligence

Marketing

Blog Post

3 Ways to Maximize Lead Gen Potential by Working From the “Outside In”

Demand Generation

Intent Data

648a0bb34c4c5a4cfa8b7f70_Webinar-Speaker

Blog Post

3 Tips to Become a Master Webinar Speaker

Content Creation

molecule model

Blog Post

How Do You Use Brand Storytelling to Build Lasting Trust With Your Audience? (featuring Pfizer) | Into the Funnel

Content Creation

Market Intelligence

Marketing

Context and Quality

Blog Post

Why Context and Quality in Lead Gen Beats Higher Volumes at Lowest Cost

ABM

Advertising

Content Creation

Intent Data

ABM outcomes

Blog Post

3 Ways to Use Intent Data to Improve ABM Outcomes

ABM

Intent Data

Contemporary art collage, modern design. Aesthetic of hands. Trendy colors.

Blog Post

Content Licensing for Marketers: Everything You Need to Know

Content Creation

Demand Generation

whymostpublisherscantdeliverprecisionintentdata

Blog Post

Why Most Publishers Can’t Deliver Precise Intent Data

Content Creation

Intent Data

Abstract-background-with-light-reflecting-from-behind-a-glass-ball

Blog Post

Content Marketing Predictions for 2023 (And How to Navigate Them)

Content Creation

Demand Generation

Marketing

Top Fifty golden words

Blog Post

Top 50 Content Marketing Programs of 2022

Content Creation

Marketing

Aerial-shot-of-parked-trucks-Scunthorpe-United-Kingdom

Blog Post

Industrial Supply Content Marketing: How Studio by Informa TechTarget Drove $6.1M in Content-Attributed Revenue for a Fortune 500 Company

Content Creation

Demand Generation

Focused-male-computer-programmer-working-on-laptop-at-desk-in-office

Blog Post

Electronics Content Marketing: How Studio by Informa TechTarget Surged +300% Traffic for a Fortune 500 Electronics Company

Content Creation

Demand Generation

Studio-close-up-of-piggy-bank-floating-above-a-round-podium

Blog Post

Banking Content Marketing: How Studio by Informa TechTarget Led a Large Retail Bank to 12x Customer Acquisition

Content Creation

Demand Generation

business preparation

Blog Post

Current Experiences and Preparing Your Business for What’s Next

Intent Data

Market Intelligence

Six woman’s hands holding smart phones

Blog Post

32 Trends for Social Media Marketing in 2023

Content Creation

Marketing

Close-up-of-holding-hands

Blog Post

Radical Transparency: A Pfizer Masterclass in Developing Earned Trust

Content Creation

Market Intelligence

finger-poking-colourful-shapes

Blog Post

How Do You Drive Long-Term Growth in Marketing? | Into the Funnel

Content Creation

Demand Generation

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