Written by Rachael Fuller
Recently, TechTarget connected with Partner Marketing executives Angela Motiani (Head of Partner Demand Generation at Klaviyo), Kristina Onyon (Director of Partner Marketing at Cloudflare) and Rachna Gupta (VP of Marketing […]
Written by David Lane
As we all continue to get used to the ‘new normal’ in our personal lives, many of us also need to adjust the approach we take in our professional lives. […]
Written by Informa TechTarget
As marketers, we live in two worlds. We need to both envision the future and deliver all along the way to it. Over the last several years, these competing viewpoints […]
Written by Garrett Mann
Decision-making is never merely rational. Emotions play a big part in purchasing, even in B2B. Right now, it is more important than ever for sellers to recognize this. That is […]
Written by Kyle Donley
Selling technology during a time of social and economic uncertainty can be challenging, awkward, and may even feel a little improper to you. While these feelings are certainly normal, just […]
Written by Sarah Geissler
An interview with successful technology marketing innovator, Tim Boivin, Director of Marketing at PortSys PortSys is a global innovator in information security and zero trust access control, transforming today’s hybrid […]
Written by Abby Gilmore Grant
2019 was a busy year for Priority Engine user group roundtables, with hundreds of users coming together from across the globe to ask questions and share success stories with their […]
Written by Informa TechTarget
While today’s technology has digitally connected so many of us, it’s also made it difficult to get noticed by prospects. It’s become significantly harder for sales reps to get a […]
Written by Abby Gilmore Grant
Sales and marketing professionals in the Boston area recently gathered to share their experiences using Priority Engine. Here are the key takeaways for successful Priority Engine usage throughout its core […]
Written by Informa TechTarget
By now you’ve probably read the headlines and seen the stats from HubSpot and others about the virtues of inbound. There’s no denying that inbound marketing can be effective in […]
