When Data Flows, Deals Flow: The Importance of Multi-Directional Syncing
“Data is the new soil.” This may sound like hyperbole, but in the world of B2B tech marketing and sales, they ring true. In fact, Gartner reports that 60% of […]
Harness Technology, Training and Intent for Maximum Sales Results
The current B2B landscape is ripe with sales technologies and tools, making it essential for companies to avoid tool overload, and instead focus on the right solutions for their objectives. […]
Ramping Territory Revenue in Strategic Account Selling Using Intent Data
To date, strategic account executives (AEs) have had only two rather blunt instruments with which to pursue prospecting in their territories: “qualified” lead follow-up, which is low volume and imprecise, […]
5 Tips to Help B2B Sellers Cultivate More Positive Buyer Experiences
Have you ever been the recipient of a dozen emails and calls from a brand with a message that didn’t pertain to you? Maybe you opened a few emails, but […]
How Sellers Can Provide a Better Customer Experience in the Current Business Environment
Decision-making is never merely rational. Emotions play a big part in purchasing, even in B2B. Right now, it is more important than ever for sellers to recognize this. That is […]
6 Peer-Driven Tips for Improving Marketing & Sales Performance with TechTarget Priority Engine
Real Insights from Sales and Marketing Peers Sales and marketing professionals from the San Francisco Bay Area recently gathered at the Adobe offices in San Jose for the latest roundtable […]
ABM Advice from a Sales Guy? Look, Folks, We’re in This Together!
I’m a sales guy—and I love what’s going on right now in marketing. You call it ABM. I call it the right way for sales and marketing to work together […]
TechTarget’s Top 8 Resources for Inside Sales Effectiveness
Inside sales has become a critical component of B2B sales. According to recent research, sales development teams now deliver the largest portion of the sales pipeline (38%). Despite the growing […]
From “Content Marketing” to “Content-Enabled Selling” — Advancing Marketing’s Role as an Enabler
How much energy and ink has been expended in the last 5 years on the topic of content marketing?! Marketers love talking about and making content! In fact, it’s one […]
Best Practices to Help Sales Be More Productive Using Data
This past week we hosted another insightful Priority Engine user group in Boston. In this discussion we had vendors representing a variety of technologies including HR software, Networking & Security […]
