Fiona O'Connor, Author at Informa TechTarget

Fiona O'Connor

Senior Manager, Marketing Programs

Fiona O’Connor is senior manager of marketing programs at Informa TechTarget, where she drives strategic campaigns and digital engagement initiatives. With experience in content strategy and brand positioning, she specializes in executing data-driven programs for optimal ROI.

Dig into 38 articles by Fiona O'Connor

B2B content distribution

B2B Content Distribution Strategy for AI-Powered Buyers

646636d708e373a7db60bfe0_A-Guide-to-Webinar-Lead-Generation_1

A Guide to Webinar Lead Generation

Content Creation

partner marketing plan

3 Critical Elements of a Successful Partner Marketing Plan

Partner Marketing

Multi-threading

Multi-Threading: Successfully Bring Buying Teams Together

Sales and Marketing Alignment

Intent 3.0: Using Intent Data for GTM Strategy

2023 priorities

On the B2B Horizon: 2023 Priorities

Content Creation

Demand Generation

partner marketing strategy

Partner Success: Blending Strategy, Innovation & Marketing

Partner Marketing

Martech salestech intersect

MarTech & SalesTech: Opportunities at the Intersections

Sales and Marketing Alignment

Intent data for sales

Making Sense of Intent Data for Sales and Marketing Pros

A Short Guide to ABM Engagement, Part 1: Sales

Sales and Marketing Alignment

A Short Guide to ABM Engagement, Part 2: Marketing

Sales and Marketing Alignment

ABM engagement for sales development

A Short Guide to ABM Engagement, Part 3: Sales Development

enterprise technology spending

3 Trends in Enterprise Technology Spending Impacting Partner Ecosystems

Partner Marketing

market_through_with_partners

The Art and Power of Marketing With and Through Partners

Partner Marketing

demand generation strategies

Keeping Up with Evolving B2B Demand Gen Thinking and Practice

Content Creation

Demand Generation

3 Things Your ABM Efforts Must Get Right

A Practitioner’s Brief on Intent Data

We’re-Only-Human—3-Ways-to-Become-a-Better

We’re Only Human: 4 Ways to Become a Better Copy Editor

Content Creation

Demand Generation

Better_Channel_and_Alliance_Partnerships

A Foundation for Better Alliance and Channel Partnerships

Partner Marketing

Four Big Tips for Better Subject Lines

Content Creation

Demand Generation

measuring partner ROI

Expert Insights to Build and Measure Partner ROI More Effectively

Partner Marketing

Beyond Words: Why “Design-Forward” for Content Creation?

Content Creation

Expert Insights: 3 Essential Elements of Partner Go-to-Market Success

Partner Marketing

SDR_Effectiveness

Set Up to Fail? How We’re Holding SDRs and Our Prospecting Back

partner ,marketing program

6 Practical Partner Marketing Tips from the Enterprise Strategy Group

Partner Marketing

The Story Arc: A Marketer’s Roadmap to Greater Impact

Content Creation

partner marketing impact

3 Ways to Build Partner Marketing Impact

Partner Marketing

GettyImages-1283656749

Get the Most Out of Purchase Intent Data from the Start

content_everlasting

Content Everlasting: Making the Most of Your Best Content

Content Creation

partner marketing ecosystem

Expert Insights: How to Thrive in a Crowded Partner Marketing Ecosystem

Partner Marketing

Sales and Marketing Alignment

meaningful content

How to Create Meaningful Content Every Time: The Who, What, What

Content Creation

partner marketing

Times They are A-Changing, Faster Than Ever: Insights From Tech Partner Marketing Experts

Partner Marketing

Tackling_Difficult_Topics

I’m No Expert … Yet: Tackling Difficult Topics as a Content Writer

Content Creation

strategic account selling

Ramping Territory Revenue in Strategic Account Selling Using Intent Data

Sales and Marketing Alignment

Sales Enablement

positive interactions

5 Tips to Help B2B Sellers Cultivate More Positive Buyer Experiences

Content Creation

Demand Generation

Sales Enablement

creating content

Creating Valuable Content with Limited Resources

Content Creation

personalized content

4 Steps to Creating More Personalized Content for Technology Buyers

Content Creation

GettyImages-1136585482

Creating Content to Engage Real Technology Buyers: 5 Common Challenges to Overcome

Content Creation