Steve Niemiec, Author at Informa TechTarget

Steve Niemiec

Chief Revenue Officer

Steve Niemiec is the Chief Revenue Officer at Informa TechTarget, where he oversees Revenue Operations, Sales Enablement, Customer Success and Marketing. He brings extensive experience in building high-performing teams and driving significant revenue growth in complex, competitive environments.

Dig into 11 articles by Steve Niemiec

Beware of Black Boxes. Look for Actionable Outputs.

Demand Generation

NASA_Webb_Telescope_Image

Anonymous Still Means Anonymous – Sales Needs More

GTM performance

Why Account-level Insight Can’t Get You Where You Need to Be: Dependencies for Improving GTM Performance

Sales and Marketing Alignment

AI vs. purchase intent

Comparing AI-Derived Signals and TechTarget’s Directly Observed Intent Data

Real Purchase Intent Data

Big Claims vs. Big Levers: Illusions of Sophistication Can’t Beat Real Purchase Intent

content drives real purchase intent

Award-Winning Content Delivers Better Purchase Intent

Content Creation

Demand Generation

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ABM Advice from a Sales Guy? Look, Folks, We’re in This Together!

Sales Enablement

b2b purchase intent data

New Insight on B2B Purchase Intent Data – Lessons Learned from Marketo

quality editorial content

Why Quality Editorial Content Matters When Capturing Real Technology Purchase Intent

Content Creation

real purchase intent insight

The Real Deal: The Power of Purchase Intent Insight – TAKE 5

purchase intent insights fishing

Finding Buyers with Purchase Intent Insight: Catch More Fish by Casting in the Right Waters