See why the leading technology sales and marketing innovators love working with Informa TechTarget
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“With the data from [Informa] TechTarget, we can access valuable insights to know exactly what prospects are looking into, from the vendors they’re looking at to their interests and behavior.”
Regional Sales Development Manager
“Priority Engine has been able to focus my team in the right areas to have a conversation with people who actually care about having a conversation about unified communications.”
BDR Manager, EMEA
“By having both the lead-level data as well as the account-level data, we are able to see a midway in terms of influence and how exactly the digital campaigns attribute and influence opportunities in the pipeline.”
Sr. Digital Marketing Manager
“We were always able to prioritize at the account level. Now being able to do that at the prospect level is a great value-add for our SDR team.”
Director of Marketing EMEA
“With Priority Engine we can see exactly what a person is looking at, easily understand the behavior at the person-level, and decide if we want to include them in a campaign or event using relevant and recent information.”
Regional Marketing Manager
“The conversion rate we’re seeing from Priority Engine is the highest of any source we’ve ever seen. That’s because of the quality of the conversations we’re having with prospects.”
Account Manager
Global Market Insight, Inc. forecast that the unified communications market would hit $96 billion by 2023. In markets growing this fast, to stay ahead of competition you must keep delivering more leads and provide the insight necessary to help them close. That was exactly what Derek Gunn, Global Marketing Automation Specialist at Mitel, set out to do.
Global Marketing Automation Specialist
