Vendor Selection Matrix™: Revenue Marketing Automation, 2025

Informa TechTarget recommended most among top global Revenue Marketing Automation vendors  

Research In Action, an independent global analyst firm, released its Vendor Selection Matrix™: Revenue Marketing Automation, December 2025. The Research In Action Vendor Selection Matrix includes a detailed analysis of global market dynamics, major trends, vendor landscape, and competitive positioning based on surveys of 1,000 enterprise IT and business decision-makers. In the report, Informa TechTarget is positioned as a Market Leader, and received the highest Recommendation Index score among all evaluated vendors. 

Download the report to discover why Informa TechTarget was recognized for:  

  • Real tech-purchasing intent data from opted-in buyers 
  • True end-to-end revenue marketing platform 
  • Omnichannel buyer engagement excellence 
  • Unmatched customer success and global support 

The report emphasizes: Informa TechTarget “is one of the few vendors in this report that truly understands and focuses on the immediate needs of marketers around the lead generation process.”

Conversion Pixel