QKS Group ranks BrightTALK® a Leader among 15 Event Experience Platform vendors globally
Download the knowledge brief to see the complete matrix and find out why BrightTALK® by Informa TechTarget was recognized for:
- Content-first revenue generation
- Personalized attendee journey & engagement
- Seamless workflow & collaboration for coordinated campaigns
BrightTALK is a Leader in Event Experience Platforms
QKS Group — an independent global analyst firm — released its SPARK Matrix™: Event Experience Platform (EExP), Q4 2025. The QKS Group SPARK Matrix includes a detailed analysis of the global market dynamics, major trends, vendor landscape, and competitive positioning. The study offers strategic information for users to evaluate different provider capabilities, competitive differentiation, and market position.
In the report, BrightTALK® is highlighted for its unique approach to event marketing and comprehensive attendee journey management across all event types: BrightTALK is a “platform for thought leadership and content marketing, and supports live and on-demand virtual events with features like multi-video feeds, slide presentations, screensharing, and enabling dynamic and interactive sessions. Delivered as a SaaS solution that can be bundled with Informa TechTarget’s Portal, BrightTALK integrates with marketing automation and CRM systems to capture leads and feed account-based marketing (ABM) workflows.”
