Sales leaders, feeling the pressure?

Let’s face it – selling tech isn’t getting any easier. Your team is drowning in complex buying journeys with too many decision-makers. Your fancy AI tools are choking on bad data. Prospects aren’t engaging, and deals are slipping through your fingers as competitors swoop in. Sound familiar?

You’re not alone in the struggle for sustainable revenue growth. Partner with Informa TechTarget and watch your team crush their numbers. Your competitors won’t know what hit them.

Less searching. More selling.

Gartner has found that, when considering a purchase, buyers spend 83% of their time away from potential suppliers. That means, to build pipeline, you’ve got to be where your buyers are so you have a better chance of intercepting and educating them early in their research journey. With the largest editorial bureau in B2B tech, 150+ trusted technology-specific sites, and the #1 destination for B2B video, your audience does its buying research here with us.

Half of B2B companies waste time chasing false positive signals, and 60% struggle to identify who is part of the buying group. Not with us. Informa TechTarget takes the guesswork out of prospecting. Bottom line: We find the right buyers at the right accounts so your team can stop prospecting and start selling.

Intent Data for Sales

Prioritize the accounts that are actually in-market for solutions like yours and identify exactly who is actively researching.

Confirmed Projects

Access buyers with verified 12-month purchase plans complete with all the intel your team needs to connect and convert.

Lead Generation with Active Buying Groups

Automatically engage and influence more decision-makers earlier in their journey.

Precise data = AI that actually works.

Garbage in, garbage out-right? 31% of sales ops pros blame bad data for AI failures. They’re right. Your tech stack is starving for quality fuel and Informa TechTarget delivers it. Pump our premium-grade intent data and Active Prospects straight into your CRM or Sales Engagement Platform for faster and more relevant follow-up.

Build pipeline faster

Informa TechTarget Active Prospects simply convert better than cold contacts:

email opens

email clicks

call conversion

more meetings

Boost conversion. Build trust.

72% of buyers demand you deeply understand their needs. Personalization that’s based on generic firmographics and weak signals won’t cut it. We help your sellers nail personalized outreach every time with messages buyers actually care about. Intent Data for Sales delivers access to the buyer insights that matter – the topics each person is researching, the content they’ve engaged with, the vendors they’re considering, and more. Plus, IntentMail AI™ instantly crafts 1:1 personalized rep emails based on actual buyer behavior.

Deep Buyer Insights

One-Click 1:1 Personalized Emails

Start selling smarter.

Schedule a customized Intent Data for Sales walk through today.

Don’t just claim value. Prove it.

When sellers can’t articulate your value, deals die. Arm your team with the narrative that wins in competitive deals with support from the analysts at Omdia. Include an analyst in your next QBR or kickoff to teach your team how to position your solution in the context of market trends and the competitive landscape. Give buyers the confidence to sign on the dotted line with technical validations that eliminate doubt, economic validations and ROI calculators that secure budget, and case studies that demonstrate success.

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