From Unknown to Shortlisted: Leveraging Expertise for New Market Growth

Content Creation

Featuring
Mandi Tompkins
Mandi Tompkins

Head of Studio by Informa TechTarget

Iva Gotovac
Iva Gotovac

VP of Marketing, Intelligence & Advisory, Omdia

Lauren Smith
Lauren Smith

Senior Content Marketing Manager, Informa TechTarget

Latest sales & marketing thinking

See All Resources

Virtual Events & Webinars

Content Crowdsourcing: Using Market Intent Signals to Fuel Your Content Strategy

Content Creation

Demand Generation

Intent Data

Virtual Events & Webinars

The Trust Advantage: Content Strategy at the Intersection of Innovation & Expertise

Content Creation

White Paper/E-Book

The Case for Content Marketing Driven by Person-Level Intent Data

Content Creation

Infographic

2026 B2B Content Marketing Predictions

Content Creation

Marketing

Contact Sales
Contact Sales
© 2026 TechTarget, Inc. d/b/a Informa TechTarget. All rights reserved. This website is owned and operated by Informa TechTarget, part of a global network that informs, influences and connects the world’s technology buyers and sellers. All copyright resides with them. Informa TechTarget’s address is 275 Grove St. Newton, MA 02466. Informa PLC’s registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales.
Conversion Pixel