Optimizing your “build or buy” decisions and forming trusted partnerships can help maximize immediate success for your demand gen strategy.
In “Partnering to Accelerate Results,” Part 10 of the series Owner’s Manual for the Modern Demand Gen Engine, John Steinert (CMO of TechTarget) and Samantha Stone (award-winning, high-growth marketing strategist) discuss how marketers can accelerate results by:
- Considering the type of partnership that’s most helpful for resolving a specific issue.
- Choosing a supplier that can engage with your team and deliver the solution most effectively.
- Identifying solutions that can create real progress faster—with greater confidence and at greater scale.
