Digital content will continue to play a critical role in the go-to-market probably forever. Your content expands your ability to serve existing customers, and it creates the opportunity for prospects to consider you above others. But markets are constantly changing. Job titles are constantly in flux, so it’s increasingly difficult to keep pace, especially with legacy insight sources always lagging what’s actually going on out there. Behavioral market data — based on the real-time collection of known person-level signals — bridges the gap between what you see in your systems or what you knew 6 months to a year ago and what’s going on right now.
Powered by Market Monitor from Informa TechTarget, leading go-to-market teams are using this real-time view of their markets today, to stay ahead of their competition going forward. With Market Monitor, they can:
- Ensure their positioning and messaging aligns to their prospects’ views of the issues.
- Enhance their understanding of account buying groups to avoid buyer’s journey friction before it kicks in.
- Clarify their expansion priorities to maximize investment focus where it will yield the best outcomes.
