Slick Influence: How Graza Built a Beloved Brand Through Culture + Connection
In a market that’s saturated with food and lifestyle brands, Graza Olive Oil has managed to carve out a unique, flavorful space of its own in the kitchens of home […]
10 Strategic Demand Best Practices for Successful Partnerships
Recently, TechTarget connected with Partner Marketing executives Angela Motiani (Head of Partner Demand Generation at Klaviyo), Kristina Onyon (Director of Partner Marketing at Cloudflare) and Rachna Gupta (VP of Marketing […]
Beyond Words: Why “Design-Forward” for Content Creation?
Among B2B content marketing teams, design is still far too often introduced in the last stages of the process. Instead of using a more collaborative approach, completed copy is basically […]
Content Everlasting: Making the Most of Your Best Content
Do you have a piece of content that continues to engage people well beyond its anticipated “sell by” date? What do you do with it? Rather than simply sharing the […]
How to Create Meaningful Content Every Time: The Who, What, What
Why do you sink your sweat and tears into writing, editing and rewriting? In B2B, the job is to help others explore a new idea or solve a problem, right? […]
I’m No Expert … Yet: Tackling Difficult Topics as a Content Writer
As an early-career B2B content marketer and writer, I’ve spent many hours examining research reports, listening to expert panels, and generally staying on top on MarTech industry news. I’m constantly […]
Creating Content to Engage Real Technology Buyers: 5 Common Challenges to Overcome
Content continues to be a top area of investment for B2B marketers. Furthermore, in light of the pandemic, 43% of marketers shared that content was the #1 area they planned […]
Overwhelmed by Content Creation? Here are 3 Simple Fixes for Marketers
More than half of organizations have a small or one-person marketing team serving the entire organization. Shockingly, 70% of those organizations are expecting to create more content this year than […]
