Written by Garrett Mann
In the rapidly evolving landscape of artificial intelligence (AI), trust has emerged as a cornerstone for B2B marketers navigating the complexities of buyer behavior and decision-making. As AI reshapes how […]
Written by Anastasia Dyakovskaya
The way people search for information online is evolving faster than most marketers can keep up with. Just a couple of years ago, tools like ChatGPT, Google Gemini, and Microsoft […]
Written by Garrett Mann
B2B changemaker Katie Martell recently sat down with Informa TechTarget’s own Dara Such to discuss learnings from Forrester’s most recent B2B Summit share three essential ways marketers can elevate results.
Written by Emily Noel
Every buyer has an email address, but with inboxes overflowing, the challenge for marketers isn’t just reaching an audience but engaging them effectively. For demand gen emails, this means […]
Written by Rachael Fuller
In a recent Partners GTM Survey, 73% of companies with a partner program said that they rely on partners for +25% of their revenue. However, partner marketing teams are most […]
Written by Rachael Fuller
Recently, TechTarget connected with Partner Marketing executives Angela Motiani (Head of Partner Demand Generation at Klaviyo), Kristina Onyon (Director of Partner Marketing at Cloudflare) and Rachna Gupta (VP of Marketing […]
Written by Informa TechTarget
The landscape of B2B tech marketing is rapidly evolving, driven by significant shifts in how buyers engage with businesses. The most significant of these shifts are the elimination of third-party […]
Written by Kamile Vilkelyte
Imagine you’re a stellar marketing leader and have generated real results as you strategically execute your go-to-market (GTM) motions. You’re vigorously working to increase your brand’s share of voice within […]
Written by Informa TechTarget
Today’s tech buyers prefer to explore and evaluate solutions independently through peer reviews, webinars and face-to-face events, interactive trials, vendor content and social media. This autonomy allows buyers to deep […]
Written by Informa TechTarget
Generative AI (GenAI) is an exciting topic that’s created a lot of buzz across the IT landscape. Despite all the chatter, and that GenAI is not completely new, most businesses […]
