Factors to Consider when Selecting Lead Gen Campaign Content
According to TechTarget’s Media Consumption & Vendor Engagement Study, 92% of buyers report they are more likely to engage with a tech vendor who has helped educate them on a […]
How to Align Lead Gen Content and Messaging to Target Personas
Creating target personas helps marketers tailor their content and messaging to resonate with a specific group of people that are a good fit for their solution. By understanding the needs […]
Selecting the Right Lead Gen Content Mix Across the Buying Cycle
In lead gen, what types of content resonate the most with your audience? Is it white papers? Webinars? Analyst reports from Enterprise Strategy Group or Gartner? The answer isn’t one […]
The Importance of Selecting High-Quality Content for Lead Gen Campaigns
One of the most important aspects of your lead gen campaign is having high-quality content. Quality supersedes content type, length or mix regardless of your target audience or market. You […]
New Lessons on Lead Gen, ABM & GDPR from EMEA Priority Engine User Group
In our most recent quarterly peer roundtable in Europe, Priority Engine™ users once again shared their approaches to using intent data to fuel their marketing and sales goals. To a […]
Why BANT Fails for Modern Enterprise Technology Demand Generation
For low-cost, commodity technology where the main differentiator is price, BANT (budget, authority, need, timing) can be a useful tool for qualifying leads. But for the majority of enterprise technology […]
Beware of the “False Economy” of Low-Cost Leads
To fill their funnels, B2B marketers need leads—so much that sometimes they are willing to forego quality in order to hit their targets. And to satisfy mostly meaningless KPIs like […]
Leveraging GDPR Preparation into Better Attribution and Data Hygiene for All
The other day I was meeting with my CMO to discuss client GDPR readiness, when the conversation abruptly shifted to clients dealing with data quality overall. This is often a […]
Harness Third-Party Intent Data to Drive Real Marketing ROI
Every year, there’s a new buzz-phrase or innovative strategy poised to set the B2B marketing world on fire. Social selling, account-based marketing (ABM), predictive analytics. These are just a few […]
Add Purchase Intent Insight to Your Lead Scoring Logic to Increase MQL Production
A few months back I had a senior marketer at one of the largest tech vendors tell me he considers leads generated from companies like TechTarget as early stage, awareness […]
