salestech

MarTech & SalesTech: Opportunities at the Intersections

Written by

Martech salestech intersect

Accelerating digital transformation is impacting B2B organizations at both strategic and operational levels. We’ve seen many of our own customers working hard to accelerate their GTM evolution. Together, we’ve recognized […]

The Importance of Audiences (and Their Data) in Supporting B2B Outcomes

Written by

audience-centric data

In B2B right now, there are two divergent concepts of how a company can efficiently maximize access to more of the currently active demand present in its markets via purchase […]

Contact Sales
Contact Sales
© 2026 TechTarget, Inc. d/b/a Informa TechTarget. All rights reserved. This website is owned and operated by Informa TechTarget, part of a global network that informs, influences and connects the world’s technology buyers and sellers. All copyright resides with them. Informa TechTarget’s address is 275 Grove St. Newton, MA 02466. Informa PLC’s registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales.
Conversion Pixel