While AI-search is gaining momentum, buyers are raising questions of trust, and are incorporating trusted sources in their research patterns, including key editors, outlets and analysts. That’s why it’s essential for marketers to have a clear plan of where their content “lives” so buyers can easily discover it.
In this infographic we look at findings from Informa TechTarget’s 2025 Media Consumption and Vendor Engagement Study. In this report, you’ll explore:
- Where buyers are conducting their research and what channels they prefer.
- How buyers’ media preferences change throughout research stages.
- Tips to evolve your content distribution strategy to better reach buyers.
