Content Marketing

Unparalleled targeting opportunities across very specific technology topics enhance content impact. Choose from turnkey programs that include the intelligence to facilitate follow-up based on account- and individual-level profiles. You can build out demand-gen programs, including:

• Covering the buyer’s journey by showcasing content at the right times among currently active IT prospects
• Tailored promotional copy built for you to be relevant to our audiences based on their preferences, delivering guaranteed results
• Streaming media options that stimulate longer engagement via webcasts, podcasts and video
• Virtual Demand Engage™ environments that nurture prospects with deeper content-rich, interactive learning resources
• Accelerated go-to-market and scaling across global markets with support for foreign language programs

White Paper: Why All Leads Are Not Created Equal

When it comes to paid B2B demand generation, receiving only the standard information a lead provider generates for you on a lead form is just not enough. In this white paper, we take a look at common tactics that many lead providers and media partners are taking in order to ensure they fulfill your demand generation “goals” – and what you need to know before signing on the dotted line.

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