68% of Google searches now end without a click. Buyers are researching, shortlisting, and forming opinions long before they ever reach your pipeline reports.
The demand signals your team has relied on for years are fading. Pair that with weak data, and even the smartest AI in your stack will chase the wrong buyers with total confidence. Intent data can close that visibility gap, but only if you’re using the right kind.
In this report from Demand Gen Report (now B2BMX Insights), you’ll learn:
- Why 69% of organizations use intent data, but only 11% feel confident using it well – and how to land on the right side of that gap.
- The “spike of intent” trap that makes most sales reps distrust intent data, and how to build tactics that track trends instead of chasing false alarms.
- Content and discoverability strategies built for a zero-click, AI-overview world, so you stay visible at every stage of the buying journey.
- Practical guidance from leaders at Informa TechTarget, 6sense, NetLine, DerivateX, and The Vomela Companies to identify and implement the right kind of intent data.
