Virtual Events & Webinars
The B2B buyer journey is evolving. Are your partners?
To accelerate partner-led growth, partner and channel marketers must empower their partners to influence potential buyers. Informa TechTarget understands the unique needs of B2B technology companies going to market with and through partners. In the past year, we’ve delivered 2,200+ programs, 127,000+ qualified leads, and 5,800+ webinars for partner marketing teams at leading companies like AWS, ServiceNow and Dell. Let us help you refine your joint go-to-market strategy, fuel the buyer’s journey with expert-crafted custom content and generate better leads that convert into partner pipeline.
Partner & Channel Marketing Services
Our dedicated Partner & Channel Services team provides turnkey solutions for strategy, content and demand.
Strategy Solutions
Refine your joint GTM strategy, from R&D to ROI
Omdia by Informa TechTarget‘s analysts are experts in your market and they know what makes your buyers tick. Omdia’s GTM Strategy and Advising services help you and your partners develop better joint strategies, articulate how to solve your buyers’ problems, and improve campaign execution to deliver better business outcomes. Unlock the power of Omdia’s channels research to power partner engagements, increase channel performance and drive measurable outcomes.
Content Solutions
Compelling joint content to influence at every stage of the buyer’s journey
Shape perception with joint content grounded in market research and buyer insights, authored by Omdia analysts, expert editors and in-house journalists From top-of-funnel thought leadership assets to mid-funnel engagement accelerators, Informa TechTarget delivers expert-crafted content shaped by our intimate knowledge of your market and your buyer.
Rapidly launch campaigns with our sponsorable content or let our experts craft custom content ranging from e-books and case studies to interactive tools and animated explainers to economic and technical validations. Deliver a polished attendee experience and add 3rd-party credibility with turnkey joint webinars. Showcase your partners and drive buyer engagement with a co-branded content hub.
Demand Solutions
Access and influence active buyers to drive partner pipeline.
When it comes to demand generation, audience matters. Whether you’re launching a joint campaign with a strategic partner or creating partner-led demand at scale, Informa TechTarget helps you reach active buyers showing real purchase intent so you can build awareness, generate better leads and create pipeline.
Keep your joint solution top-of-mind and improve the performance of your demand generation campaigns with data-driven display advertising. Generate quality top-of-funnel leads at scale with content syndication, webinar leads and virtual event sponsorships. Help sellers book more qualified appointments, faster with Modern BANT leads. Our world-class customer success team provides guidance and tools like sales email templates to help your sellers and your partners more effectively follow-up on leads and convert them into pipeline.
Omdia by Informa TechTarget: Channel Intelligence for Partner Leaders
Refine your partner ecosystem & channel strategy
Omdia is the global leader in channel ecosystem intelligence, helping tech vendors and partner leaders develop strategies that drive business results.
Backed by decades of expertise, we provide insights across all aspects of the channel, including hyperscaler marketplaces, GSIs, MSP enablement, distribution, reseller growth, and opportunities in emerging and established ecosystems.
Grounded in real conversations with channel partners and supported by data from our channel community, Candefero, our global analyst team spans APAC, EMEA, and North America to help vendors optimize partner engagement and identify their greatest opportunities.
Partner Marketing Visionaries Community
Connect with your peers, stay on top of emerging market trends, learn best practices and share your own expertise when you join this community of technology partner marketing professionals.
Partner Marketing Visionaries Discussion Series
Hear from partner marketing executives at top companies like Google Cloud, Cisco, Slack, and Red Hat on top-of-mind topics like driving demand through partners and crafting joint content that influences buyers.
Partner Marketing Visionaries Summit 2025
Ready to seize the moment now that all eyes are on the ecosystem? Watch 20+ partner marketing leaders share advice to help you chart the course for partner-led growth.
Partner Marketing Resources
Virtual Events & Webinars
Seize the Day: What the Increased Focus on Partner-Led Growth Means for Partner Marketers
Product Sheet
Accelerate Growth With and Through Partners
