Market intelligence and buyer insights
In an increasingly complex world, clarity and decisiveness are just enough to compete. To win, you’ve got to stand out. And to stand out, you need a partner who sees your market, knows your customers, and understands the intricacies of your business.
Informa TechTarget and our Intelligence and Advisory division, Omdia, help you by delivering an unmatched combination of in-depth research, purchase intent data, and trusted analyst expertise. Use these insights to inform GTM and product strategies, positioning and messaging, and content development.
Omdia is now part of Informa TechTarget.
- Omdia is a global analyst and advisory leader with 300+ experts serving clients in over 180+ countries. We are different because we have the humility to listen. It’s what sharpens our intelligence and powers our partners into action.
- Grounded in real conversations with industry leaders supported by hundreds of thousands of datapoints, our market intelligence is the strategic advantage for world leading companies.
- With coverage of 42+ technology areas, 200+ markets, 12,000+ companies, we bring breadth across industries, technologies, and partner ecosystems, and depth in data and analysis.
- As the intelligence and advisory division of Informa TechTarget, Omdia supports technology vendors and solution providers in accelerating their growth from concept and product development to market readiness strategies and sales effectiveness.
Market intelligence & strategy
Syndicated research from Omdia delivers insights across the full technology and partner ecosystem. Our analysis gives B2B technology companies a detailed understanding of market opportunities, competitive dynamics, and customer needs to evolve their product and go-to-market strategies and out-maneuver the competition. With 200M+ data points, 250+ forecasts, and 3,000+ reports annually, we provide the extensive intelligence clients need for strategic decisions. Our analysts help product teams understand growth opportunities, benchmark against competitors, and anticipate shifts in partner ecosystem and buyer behavior with confidence.
Positioning & buyer insight
To drive growth, companies need independent buyer and partner research that validates buyer personas, sharpens messaging, and powers go-to-market strategies.
Omdia provides market intelligence, buyer insights, and analyst guidance to help you effectively stand out from the competition, specifically communicate how your offering solves buyers’ problems, and clearly articulate why your solution is the best fit for their needs.
Content development
To fuel marketing campaigns that build pipeline, you need content that educates buyers and shapes their decisions. The rise of GenAI means trust and authenticity are a challenge. That’s why 87% of B2B tech buyers agree that independent expert content is crucial in their decision-making process.
Analyst-informed validation and thought leadership to sharpen launches, accelerate adoption and influence buyers. Omdia supports clients from R&D through to ROI, providing syndicated research, custom consulting projects and technical and economic validations.
Omdia brings credibility and authority that resonates with buyers and partners. Our advisory work helps align execution with strategy, ensuring your go-to-market plans translate to measurable outcomes.
Expertise that listens. Advice that leads.
Omdia is now part of Informa TechTarget. Its 300+ market experts, with decades of experience, who bring a clear understanding of the challenges their clients must address. Many have hands-on experience in technology organizations, which informs the demand-side research studies they conduct to identify market trends, competitive dynamics, and buyer triggers critical to tech businesses. Clients seek their support across strategy and product development to competitive insights and content creation, because of the quality, actionability, and range of services.
