Gartner predicts that by 2022, more than 70% of B2B marketers will utilize externally sourced intent data to target prospects and buying groups.
To help you select the best intent data provider for your business, we have built a simple framework to guide you in your decision.
In the e-book, 3 C’s for Understanding Real Intent Data: Context, Content and Contacts, we review the different types of intent available and examine the 3 key attributes necessary for intent data to be effective and actionable:
- Context: Finding the right people at the right time based on the contextual environments they are researching in
- Content: Engaging real buying teams based on their content consumption and specific research activity
- Contacts: Going beyond account-only insights to deliver hyper-personalized outreach to opt-in prospects
Find out how the right intent data provider can help you grow pipeline today.
