If you’re ready to consider that the one-two punch of demand generation and branding is something that could make a difference to your company’s numbers, here are four key areas to begin investigating:
- Re-evaluate your strategy. Begin thinking “integrated.”
- Seek out highly targeted properties.
- Embrace the long tail. A quality-based strategy requires high-quality content.
- Consider new sources of insight.
Get these strategies on working with your stakeholders and building a proof of concept for change.
