Studio is the award-winning content studio of Informa TechTarget. As a leading content marketing agency, we help the world’s best brands tell stories that create connections, build trust, and drive demand. Getting banking/financial content marketing right is no easy task, but it’s one of Studio by Informa TechTarget’s core areas of expertise. Read on for a case study as to how Studio by Informa TechTarget’s content strategists exceeded marketing goals and drove ROI for a large retail bank.
Who
Studio by Informa TechTarget’s client, a global leader in financial services, serves businesses and individuals alike. A mission-driven organization, this large retail bank aims to empower communities through simplified banking.
The Client’s Goal
A large retail bank turned to content marketing to establish and maintain relevance with millennials. Being able to measure and demonstrate success was critical, as investing in content marketing was a completely new strategy for the bank.
What We Built
In order to get the client to its goal, Studio by Informa TechTarget:
- Ideated its consumer banking content strategy to provide the targeted financial guidance millennials were looking for.
- Powered its content hub with a consistent cadence of licensed and original content.
- Created an end-to-end engine that connected the touch points along the audience’s journey to drive ROI through content marketing.
The Results
The large retail bank’s content hub published 125 articles geared toward the millennial consumer that drove 1 million site visits, 200,000 social engagements, and 1,000 email sign-ups.
Originally designed as an awareness campaign, the bank saw 12x the original customer
acquisition activity it forecasted.
Interested in seeing how Studio by Informa TechTarget can accelerate your content marketing program? Contact Us.
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